Article Marketing Guide for Beginners…
I have been utilizing article marketing as my sole source of traffic for about a year now, and although I have written some content relating to it, I have never created a step by step article marketing guide, which is the intent of this writing. Article marketing is something you are able to get your feet wet with on a part-time basis, and the marvelous truth about it is that you can use it in conjunction with your blog posting, which will add or grow Search engine optimization on your blog, making it more probable to be noticed on Google. But at the chance taken of being accused of “sounding Greek”, I’ve decided to take you step by step through this course of action, which is really all in all easy once you get used to it.
Article Marketing Guide 101: Where do you start?
Article sites possess distinct categories where your article will be submitted, among which are advertising, internet, beauty, business, health, entertainment (only to name a couple), and sub categories within each category. Get started creating about things you know. It must be noted that articles in themselves can’t be looked upon as “ads” and for this reason, in case you prefer to use article marketing as a means of promotion, you need to be cautious not to give the impression too “salesy”. Of course, this really isn’t a harmful thing, because people do have a tendency to possess a “BS filter” whenever they’re viewing an article. And, although people love to purchase, they hate to be sold. Consequently the best way to win them over is by being authentic with real data or amusement. Here are a few layout pointers:
1. Tell a story. Folks love stories and love to be entertained, regardless of whether or not they are seeking for information. Say, for instance, you possess a brand that has been accepted to help people in quitting the smoking habit. Tell a story relating to you of somebody you are acquainted with who has used this brand, but do not mention to the product name – just the journey they took and how they felt during this incident, and in particular their trouble, trials and tribulations. People LOVE to read all about the issues you’ve experienced! You could provide a link to the product website at the end, but only in the signature box are you permitted to insert anything promotional.
2. Content relating to something you know. Here, of course, you need to realize what about something, best something that you’ve had personal experience with, as with this writing is for me. You can head up “Five Steps to ____” or “Things to Refrain or stay away from when ____”. Folks enjoy lists, so with information articles, try to portion your content out with a continuous format, with each paragraph not too long.
3. Amusement. Tell relating to something funny that happened to you or somebody you are acquainted with. If you’re using the article for marketing, flow the article into a signature box sentence similar to “I wish then I had acknowledged this secret juice that might have altered every little thing”.
Article Marketing Guide 102: How do you promote your merchandise in an article without sounding “promotional”?
I used to be blamed of sounding too promotional and some sites wouldn’t approve my content. Whenever I look back on my newbie content, I must confess that even I wouldn’t purchase from me with the game plan I was taking! You are allowed to put two advertisment links in your resource box (signature box). Although some directories expect you to tell about you in this place, it is not recommended if you prefer to sell your product or service. The rationalization for this is on account of, well, would you continue reading an article once it concluded just to learn relating to the composer of written work? Who the heck is interested in that? Instead, construct it to flow continuously, as if you haven’t ended the article yet. Something like, “in addiiton, I love to use this technique with “LINK” that gives all the Search engine optimization I need, and “LINK” even pays 100% commissions!” Try to utilize your keyword phrase where you put the “links”.
Which brings us to…
Article Marketing Guide 103: How do you use keywords?
This is where I get started before I start to write. Go to the free Google site: adwords.google.com, and enter in the phrase you have in mind to write about. The system will advise you how many people are surfing on Google for this keyword phrase per month, and whether it has low, medium or high competition. As a beginner, choose a “long tail” keyword phrase (a few words), with low competition that gets between 100 and 1000 searches. For instance, this particular articles’ phrase is “article marketing guide” and it receives 720 searches per month with low competition. Notice that I have used it in each sub-heading in this article, as well as the initial sentence and the final sentence. I will as well find a way to utilize it in the links below. (You will of course prefer to click on my links LOL!) It is a fantastic concept to send one of your links to a YouTube video, on account of YouTube is so accepted on Google that it is probable to pull you up in Google ranking. Make sure that the phrase you build your article around is inserted in the “tag” portion on your blog and your article directory. You will additionally want to insert a spin of the same phrase, like “guide for article marketing”, or “guide to article marketing”.
Article Marketing Guide 104: Links? How will I put links in my article resource box?
I find it easiest to start with the blog page. I layout initially in Word, and then copy and paste to my blog. From there, I make sure my keyword phrase is in the H1, H2 and H3 sub headings. Although article directories don’t possess these formats, it makes it easier to stick to a heading and sub-heading format for the article directory, that provides for appealing reading. After you have a format in your blog, you will see that the blog has a toggle for “visual” and “html” layout. The last paragraph, where you positioned something salesy can be viewed in html format with your links. This makes it really easy to copy and paste that last paragraph into the resource box on your article directory.
Article Marketing Guide 105: Where can I post my article?
After you have it formatted in the blog and you’re happy with the way it sounds, post first to high page ranking directories. I like to begin with Ezines or ArticleBase, which are both high PR sites. The gurus adopt article spinning software. The methods I use are indexed in my blog under “Nancy recommends” in the link beneath this article.
I hope this article marketing guide has started you off in the correct direction for getting a fluent flow of low cost prospects.
Additionally, you will find the leads you get from the strategies you’ve learned in this article marketing guide to be greater turning to sales, on account of articles and blog posts have a tendency to compose a positive rapport between you and the reader. You will too desire to examine my blogging blueprints from the article marketing guide videos contained in my blog on the link below, and learn ways you can start making 100% commissions simply for promoting your link!
Internet Marketing resources for you:
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Marketing mix: Definition from Answers.com