Make Money Marketing

Ranking in Yahoo was a top priority by online businesses then as it was the No 1 search engine used by people worldwide. Today though, Yahoo has dropped to being the No. 2 search engine and is fast being overtaken by Baidu.

Yet many still find it important and useful to improve search ranking in Yahoo, particularly in Asia. It’s because most Internet users in Asia prefer Yahoo over Google. In Singapore, for instance, over 20% of a site’s free search traffic can come from Yahoo. Hence it is still worth spending the time to rank high in Yahoo.

In order to speed up your Yahoo ranking you have to consider a number of things. The following are some basic tips you must consider if you want to learn how to improve search ranking in Yahoo effectively and fast.

1. Creating backlinks is the key. Compared to Google, Yahoo loves backlinks and is not much particular about quality. Instead it puts more emphasis on the quantity. That is why a site with thousands of backlinks can outrank others with less backlinks in Yahoo. This won’t apply to Google though.

In order to get long term results in search engine ranking, whether in Yahoo or Google, you need to go for quality backlinks. Creating quality backlinks is possible with the use of content articles, which is an effective way to improve search ranking in Yahoo.

2. Use XML. Remember Yahoo is slow and lazy so you should think of ways to make its life easier. Both Yahoo and Google love sitemaps but Google does not reply on them.

Yahoo uses the XML site maps a lot more than Google so that it will know what new pages have been added and updated on the site. It is important to create an XML sitemap for your website, and add a robots.txt file to help search engine spiders locate your XML sitemap.

Creating a Yahoo Sitemaster account is another way for your website to improve search ranking in Yahoo. Letting Yahoo know the site map location will “wake it up” and speed up the ranking process.