The Rising Power of Twitter & Facebook in Stretching your Product
In our last issue, we discussed about how to use Facebook Groups for businesses. Today, we will be talking about the right ways to connect with people on Facebook.
Although people are more or less aware of what correct Netiquette in social media management, the creation and development of Facebook has taken web interaction to a whole new level.
When it comes to Facebook marketing, there are a number of things you have to always remember when dealing with people.Each application should be diligently analyzed. However you use Facebook, whether for personal or business purposes, remember that your actions online, while not all, can have a big impact within your world. It may be too shallow but for some people, a Facebook account even becomes a basis of making or breaking relationships. You can also find some that rant about their bosses, spouses or in-laws online.
Here are a few things to consider when dealing with people online through Facebook, more so if you’re using it professionally.
Know What’s Private And Keep It That Way
This may sound obvious already but it’s no longer unusual that lots of people on Facebook forget this. You can post ‘What’s on your mind’ on Facebook wall and virtually everything you want to say. Even so, remember that posting these things may turn out to be a big blunder on your part. Do you really want your clients see you puking on your Friday night gimmicks? Or is that catty statement that was meant to be an inside joke between friends worth the misinterpretation by others? Remember, the Internet is forever. Your personal or professional contacts may see these at some point if not today. If you openly let others know about private things in your life, imagine the embarrassment and even discredit that you could earn.
When Using Facebook for Business, Stop Publishing those Game Updates
Unless you’re in middle school, getting those messy game updates will tend to irritate prospective customers. Remember that you do have the choice not to post these updates. To you, this may be simple entertainment. But for your potential customers, these may label you as unprofessional or even irresponsible. That’s a big no-no when you’re trying to develop sound authority online.
Avoid Posting Updates As If You’re Texting Them
?Hd a frikng gud tym at d prty lst nyt? just doesn’t sound well online. You’re not posting updates on Twitter which is limited to only 150 words so why scrimp your words? The same goes for drunk posting, posting gibberish or something too vague. And you don’t always have to follow Facebook’s prompt ‘What’s On Your Mind?’ Although everyone is entitled to their own bit of cyberspace, these things have a tendency to get one other people’s nerves in the long run. Needless to say, you wouldn’t want to irritate your customers and clients.
- Choose Contacts Wisely
Be aware that different updates will show up on their news feed. Their other Facebook friends can even see these posts in many occasions. So stop being trigger happy and reserve your friend requests to those who you think are really deserving of it. Choose direct contacts if possible. Keep in mind that you only have 5000 limit for contacts so choose wisely. If you’re running a Facebook page for business reasons, you shouldn’t be too quick in accepting friend requests. Doing a little bit of research may do your business page good. It is unethical to befriend everyone and then de-friend them later on.
Watch out for our next issue. We are going to talk about using Facebook to provide value to your prospects and customers.
There’s a lot of ways you can incorporate Facebook for Business. If you want to learn more, see here for additional Facebook marketing strategies.
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